What’s the Fastest way to get results from Paid Media?
In this video, John Lincoln breaks down proven strategies to maximize your ROI in record time.
Learn whether to start with search ads or awareness ads based on your market type, how to target with exact match keywords and demographics, and why retargeting across Meta and Google properties is a game-changer.
Discover the value of first-party data advertising and explore industry-specific options like Google Shopping, Amazon ads, and local service ads.
0:00 – Introduction: The fastest way to get results from paid media.
0:09 – Awareness vs. Demand Market: How to determine your starting point.
0:45 – Demand Market Strategy: Using search ads with exact and phrase match keywords.
1:18 – Awareness Market Strategy: Building creative campaigns for Meta and YouTube ads.
2:00 – Retargeting Tips: Expanding across Meta and Google properties.
2:37 – First-Party Data Advertising: Leveraging compliant data for the best returns.
2:55 – Industry-Specific Tactics: Starting strategies for local service ads and ecommerce.
