The Ideal Allocation of Budget for Brand Awareness vs Direct Lead Gen
If you’re struggling to balance your ad budget between brand awareness and lead gen, this video is for you! Watch as John Lincoln breaks down when to focus on each, how to split your spend, and which platforms work best, like YouTube pre-roll, Google Demand Gen, and Performance Max. Whether you’re launching something new or scaling what’s working, these tips will help you get more from your marketing in 2025.
0:00 – One of the most asked question in marketing: brand awareness vs lead generation
0:26 – When to prioritize brand awareness
0:34 – When to focus on lead generation
0:52 – The ideal budget split: 50–70% for brand awareness
1:16 – Key ad platforms for both awareness and direct response
2:01 – Why retargeting and testing are essential for ROI
2:10 – Pro tip: test new creative and scale through awareness
2:23 – The hidden cost of over-focusing on lower funnel ads
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