Universal Music Group Sings Deal with Ethiopian Streaming Platform Sewasew

Universal Music Group (UMG) is setting foot in Ethiopia with what it describes as a “first-of-its-kind” licensing agreement with Ethiopian streaming platform Sewasew Multimedia.

According to the press release, Sewasew Multimedia will be responsible for the digital distribution and marketing of UMG’s extensive catalog of music in Ethiopia. This includes music from UMG’s globally recognized labels, such as Def Jam, Interscope Records, Island Records, Motown Records, Republic Records, and Virgin Records, as well as music from their African divisions, such as Def Jam Africa, Motown Gospel Africa, and Republic Records Africa.

Launched in October 2022, Sewasew is a music and entertainment company backed by RIDE’s Samrawit Fikru and has signed over 100 artists, including prominent figures in the Ethiopian music scene.

“We are excited to partner with Sewasew Multimedia to bring UMG’s music to the Ethiopian market. UMG has a long and successful presence in Africa, a…

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