Universal Music Group Sings Deal with Ethiopian Streaming Platform Sewasew

Universal Music Group (UMG) is setting foot in Ethiopia with what it describes as a “first-of-its-kind” licensing agreement with Ethiopian streaming platform Sewasew Multimedia.

According to the press release, Sewasew Multimedia will be responsible for the digital distribution and marketing of UMG’s extensive catalog of music in Ethiopia. This includes music from UMG’s globally recognized labels, such as Def Jam, Interscope Records, Island Records, Motown Records, Republic Records, and Virgin Records, as well as music from their African divisions, such as Def Jam Africa, Motown Gospel Africa, and Republic Records Africa.

Launched in October 2022, Sewasew is a music and entertainment company backed by RIDE’s Samrawit Fikru and has signed over 100 artists, including prominent figures in the Ethiopian music scene.

“We are excited to partner with Sewasew Multimedia to bring UMG’s music to the Ethiopian market. UMG has a long and successful presence in Africa, a…

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Major Ethiopian Streaming Platform, Sewasew, Set to Make Waves in Rising Local Podcast Scene

Betting on exclusive and niche content, Sewasew Multimedia, a streaming platform backed by Samrawit Fikru, is preparing to launch the podcast feature on its streaming app. Slated for release in two weeks, Sewasew will showcase a variety of exclusive podcasts spanning an array of diverse topics.

According to Behailu Tesfaun, Podcast Department Head at Sewasew Multimedia, the platform seeks to become a central hub for podcasts with an aim to democratize knowledge. Moreover, Sewasew, a owned by 2f-Capital Plc, plans to focus on specific subjects, such as childcare and professional-centered podcasts, to establish a strong presence in Ethiopia’s burgeoning podcast scene.

“Sewasew, with a user base exceeding 350,000, plans to offer 20 different podcasts in the first year of its operation,” Habtamu told Shega.

Since its debut in October 2022, Sewasew has released approximately 15 albums. Renowned artists like Aster Awoke, Abinet Agonafir, and Girma Tefera have pub…

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