Qefira is Closed! – Shega

Qefira, one of Ethiopia’s prominent online marketplaces, has ceased its operations after its new owners made the decision to shut it down.

Qefira launched nearly a decade ago, was operated by Ringier One Africa Media (ROAM), a company with a range of online marketplaces across Africa. Alongside Qefira, some of the marketplaces operated by ROAM included pigiame in Kenya and Expat-Dakar in Ghana. These platforms facilitated B2C and C2C advertising and offered branding opportunities through listings.

“While Qefira was locally incorporated in Ethiopia with some Ethiopian shareholders for legal purposes, its true ownership belonged to ROAM,” a person close to the case told Shega on the condition of anonymity because he is not authorized to talk to the Media.

However, in December 2022, Ringier, a Swiss media and technology company and a shareholder in ROAM, entered into an agreement to acquire all shares in ROAM from its co-shareholders.

“Following this acq…

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