Product Archives - HabeshaLink

Google Marketing Live 2025: Over 30 New Product Updates Announced

Google Marketing Live 2025: Over 30 New Product Updates Announced Watch as John Lincoln breaks down the hottest topics in digital marketing this week. This video covers many stories, from Google Marketing Live unveiling 30+ updates, Meta plans full ad automation, and TikTok introduces powerful new ad tools, setting the stage for major shifts in AI-driven marketing, cross-platform ad performance, and creator-first advertising experiences. 00:02 – Google Marketing Live: 30+ Updates & AI Overview Ads Go Desktop 00:54 – AI Search vs Traditional Search: Conversion Quality Breakdown 02:42 – AI Overviews Favoring 10 Core News Outlets 03:15 – What is LLMs.txt? The Future of AI SEO Optimization 04:16 – LinkedIn’s New Ad Suite for B2B Marketers 04:54 – Meta’s Push for Creative Automation + Ad Success Formula 05:36 – Weekly Homework: AI Search, LLMS.txt & Emotional Storytelling Ads ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.…

Coop’s Uncollateralized Digital Lending Product, Michu, Disburses 200M Br Loans in 6 months

Cooperative Bank of Oromia’s (coop) uncollateralized digital lending product, Michu, has disbursed over 200 million birr loan facilities since it started operation in May 2022.

The loans that target the working capital needs of roadside traders and micro businesses, which are marginalized by traditional collateral-based lending, were given out to 40,000 micro-businesses in 25,000 loan applications.

Powered by Kifiya Financial Technology’s Qena, Michu is Ethiopia’s first uncollateralized digital lending product, with Telebirr Mela following it by a few months.

The loan product that’s built on Qena, an AI-powered digital lending platform that enables banks to provide uncollateralized...

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Kifiya Scales up Insurtech Product for Farmers

Kifiya Financial Technology, along with Oromia Insurance Company and Agriculture Transformation Insititute (ATI), have scaled up their micro-insurance product that protects farmers from shocks caused by drought.

The product, Vegetation Index Crop Insurance (VICI), first launched in 2016, extended its program for two more years after winning a 2-million euro co-funding grant from the InsuResilience Solutions Fund (ISF).

Scaling up the VICI project will provide micro-insurance to 50,000 smallholder farmers in Oromia and Southern National and Nationalities Regional (SNNP) States to enhance their climate resilience.

For many farmers, especially smallholder farmers in rainfed systems, their...

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