YouTube Ads: Why Marketers Can’t Ignore the #1 Streaming Platform

YouTube Ads: Why Marketers Can’t Ignore the #1 Streaming Platform YouTube now leads all streaming platforms, taking 13.4% of total watch time according to July 2025 Nielsen data. That’s nearly the same as Disney+, Amazon Prime, Roku, and Tubi combined. For marketers, this means one thing: YouTube ads are the biggest opportunity in streaming. Discover why your brand should be investing in YouTube advertising now. ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com #YouTubeAds #DigitalMarketing #StreamingTrends #AdvertisingStrategy #YouTubeMarketing #OnlineAdvertising #MarketingTips #SEOTips #BusinessGrowth #IgniteVisibility
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Ethiopian Tourism Tech Startup Zagol Launches Travel Platform  

Ethiopian tourism tech startup Zagol has officially launched its platform, enabling travelers to plan and book their trips, covering everything from flights and hotels to car rentals and tours.

Zagol which aims to provide the best travel experiences for both local and global customers, operates in seven languages, including four local ones. The startup states that its platform is connected to thousands of tour operators, local and international hotels, and ten major airlines.

“We have selected hotels with three stars and above. Customers can also reach us through our dedicated call center number, 8166,” Yared Nigusse, CEO of Zagol, told Shega.

The application, developed in-house over a two-year period by Zagol Systems Trading, marks a slight shift from Zagol’s previous service model, known for providing tour packages and visa services. Currently, the startup has a team of 15 employees.”

Zagol has integrated various payment methods, including Te…

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Ahadu Unveils TenaFirst Plus: A Digital Health Platform with Pro Bono Services

Ahadu Web, a local IT firm, has introduced TenaFirst Plus, a digital health platform featuring pro bono services.

The platform, currently accessible on Android devices, provides telemedicine services through video and audio consultations, as well as in-person diagnoses via clinic appointments and homecare services. According to Abraham Assefa, CEO and founder of Ahdu, a decade-old IT firm, the development of TenaFirst Plus took over ten months.

The application facilitates consultations for 30 minutes, starting at 150 birr, with the amount increasing based on the doctor’s experience. The company operates on a commission basis, with TenaFirst receiving 20% of the doctor’s income from the platform.

Prior to the launch of TenaFirst, Ahadu was engaged in developing a digital clinic platform that enables clinics and hospitals to accept patient appointments online.

Abraham shared that the inspiration for TenaFirst Plus came from a personal experience whe…

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Kabba, Student-Centric Ride-Sharing Platform Unlocks Fresh Market in Addis Ababa

Three years ago, Blen Hailu, after a decade of working in the banking industry, transitioned to a new chapter in life by starting a family. Blen, who holds a Master’s Degree in Developmental Economics, was a mother of two at the time and was facing challenges in transporting her kids to and from school.

“The existing transportation service for students lacks quality and is unreliable, and unsafe. The drivers and attendants are not adequately trained and responsible for the well-being of the children,” states Blen.

According to Blen, parents face numerous issues, such as being unable to monitor their children’s trips. Some schools do have their own transportation service for kids. But parents have no choice in selecting the car or driver, as the service was assigned through the school, limiting their control over the transportation arrangements. Moreover, there was no guarantee of service continuity if the assigned car or driver encountered issues.

Blen real…

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Ethio Telecom Announces Telebirr-Based Digital Financial Marketplace, Digital Securities Trading Platform

Driven by the goal of becoming a leading digital solutions provider, Ethio Telecom has launched a telebirr-based digital financial marketplace that enables banks, microfinance, and insurance companies to make their financial products accessible and reach over 40 million users.   

The news, which was announced yesterday, December 21, 2023, also includes the development of a digital securities trading platform.

According to Ethio Telecom the digital financial marketplace is based on a credit scoring system that uses AI and customer-centric data analysis to evaluate credit worthiness without the involvement of collateral.

“The Digital Financial Marketplace provides a unified platform for financial institutions to offer microfinance services, including microcredit, saving, and insurance services, to their customers at competitive prices,” reads a statement shared by Ethio Telecom.

Ahadu Bank, Siinqee Bank, Enat Bank and Awash Bank are expected to join the…

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Ethiopian Startup Lssya Unveils Online Psychotherapy Platform Promising Stigma-Free Healing

With the aim of enhancing accessibility to therapy and mental health support, a local startup has introduced an online psychotherapy platform called Lssya on December 1, 2023, that connects users with psychologists virtually.

Catering to a wide range of mental health concerns, including anxiety, depression, stress, relationship issues, trauma, and grief, psychotherapy on Lssya ( www.Lssya.app ) is conducted through secure chat messaging, voice messages, and videoconferencing.

“Therapy should be accessible to everyone. Regardless of physical location or circumstances, our platform enables you to access therapy sessions from anywhere in Ethiopia—breaking through the barriers of long commutes and wait times,” said Lidia Solomon, founder and CEO of Lssya.

Focusing on mild cases that can be resolved through communication without the involvement of medication, Lssya is fully automated and includes customer support. The platform operates in two languages: English …

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Universal Music Group Sings Deal with Ethiopian Streaming Platform Sewasew

Universal Music Group (UMG) is setting foot in Ethiopia with what it describes as a “first-of-its-kind” licensing agreement with Ethiopian streaming platform Sewasew Multimedia.

According to the press release, Sewasew Multimedia will be responsible for the digital distribution and marketing of UMG’s extensive catalog of music in Ethiopia. This includes music from UMG’s globally recognized labels, such as Def Jam, Interscope Records, Island Records, Motown Records, Republic Records, and Virgin Records, as well as music from their African divisions, such as Def Jam Africa, Motown Gospel Africa, and Republic Records Africa.

Launched in October 2022, Sewasew is a music and entertainment company backed by RIDE’s Samrawit Fikru and has signed over 100 artists, including prominent figures in the Ethiopian music scene.

“We are excited to partner with Sewasew Multimedia to bring UMG’s music to the Ethiopian market. UMG has a long and successful presence in Africa, a…

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Major Ethiopian Streaming Platform, Sewasew, Set to Make Waves in Rising Local Podcast Scene

Betting on exclusive and niche content, Sewasew Multimedia, a streaming platform backed by Samrawit Fikru, is preparing to launch the podcast feature on its streaming app. Slated for release in two weeks, Sewasew will showcase a variety of exclusive podcasts spanning an array of diverse topics.

According to Behailu Tesfaun, Podcast Department Head at Sewasew Multimedia, the platform seeks to become a central hub for podcasts with an aim to democratize knowledge. Moreover, Sewasew, a owned by 2f-Capital Plc, plans to focus on specific subjects, such as childcare and professional-centered podcasts, to establish a strong presence in Ethiopia’s burgeoning podcast scene.

“Sewasew, with a user base exceeding 350,000, plans to offer 20 different podcasts in the first year of its operation,” Habtamu told Shega.

Since its debut in October 2022, Sewasew has released approximately 15 albums. Renowned artists like Aster Awoke, Abinet Agonafir, and Girma Tefera have pub…

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Local Startup MoyAts Introduces Platform to Streamline Recruitment for Businesses

Aiming to empower local businesses and bridge the technology gap in the labor market, local startup MoyAts has developed an Applicant Tracking System (ATS).

The Software as a Service (SaaS) solution, which was launched two weeks ago, is centered on transforming the recruitment industry and offers a suite of tools designed to streamline the recruitment process.

“From aggregating local job boards and allowing the posting of jobs across multiple platforms to facilitating multiple stages of interviews through automatic emails and calendars, our new platform introduces many changes to the traditional recruitment process in Ethiopia,” said Amen Mohammed, founder and CEO of MoyAts.

“With...

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Michu, Ethiopia’s First Uncollateralized Digital Lending Platform, Disburses One Billion Birr in Loans

Cooperative Bank of Oromia (coop) has announced that Michu, Ethiopia’s first uncollateralized digital lending platform, has disbursed loans exceeding one billion birr.

A collaboration between coop and Kifiya Financial Technology, Michu has served 100,000 clients, with an average loan amount of 12,000 birr per borrower.

Deribe Asfaw, President of the Cooperative Bank of Oromia, provided an update on Michu’s progress today at a Knowledge Series Conference attended by key stakeholders.

The conference, titled “Data-Driven MSME Digital Lending for an Inclusive Economy,” was organized by the National Bank of Ethiopia in partnership with the International Financial Corporation (IFC),...

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