Paid Media Archives - HabeshaLink

Google Rolls Out August Spam Update – Ignite Friday

Google Rolls Out August Spam Update - Ignite Friday This week: Google Verified replaces multiple trust badges, AI tool usage surges nationwide, and YouTube dominates Gen Z media habits. Here's what happened this week in digital marketing: 1. Google Rolls Out August Spam Update 2. Report Shows How Fragmented US Media Consumption Is 3. Changes Are Coming to Google Local Services Ads 4. Study Shows Hosting Defenses Are Ineffective Against WordPress Threats 5. Snapchat Wants to Help You Connect with Consumers Using Gen AI 6. AI Tool Usage Jumps to 38% of Americans – Up from 8% in 2023 7. Gemini and X AI’s Grok Are Catching Up to ChatGPT 8. Brands (and Local Municipalities) Jump On Celebrity Engagement 9. LinkedIn Says Professionals Rely on Real People First Read the rest of the digital marketing news: https://ignitevisibility.com/?p=36313&preview=true ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on ou…

Google Analytics Just Made Tracking Ads WAY Easier

Google Analytics Just Made Tracking Ads WAY Easier Google Analytics just added new privacy tracking features like aggregate identifiers and smart fallback methods to make sure your paid traffic gets credited properly. Plus, they’re using UTM tags as a backup, rolled out a data quality indicator to catch any setup issues, and even added system annotations to explain changes in your reports. These updates are a big win for anyone running paid campaigns, as you may get better tracking, leading to better ROI! ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com #googleanalytics #paidtraffic #attribution #UTMTags #adtracking #paidmedia #AdvertisingROI #PrivacyTracking #dataquality #marketinganaly…

[Free Webinar] Google Ads Success For Franchisors & Franchisees

[Free Webinar] Google Ads Success For Franchisors & Franchisees Are you ready to dominate Google Ads in 2025? In this must-watch webinar, Ignite Visibility partners with Google to break down the latest AI-driven marketing strategies for franchisors, franchisees, and multi-location businesses. Learn how to optimize your local service ads, Performance Max campaigns, first-party data strategies, and Google Analytics 4 to maximize conversions, revenue, and ROI. 🔹 What You’ll Learn: ✔ How AI Overviews are reshaping Google Search ✔ The power of Local Service Ads for high-intent leads ✔ Mastering Performance Max for cross-channel success ✔ Unlocking first-party data for advanced targeting & tracking ✔ Using Google Analytics 4 for deeper insights & ROI measurement ✔ The future of AI-powered advertising & automation Whether you're a small business owner, a digital marketer, or managing multi-location businesses, these expert insights will give you the edge you need in PPC ad…

Google’s November Core Algorithm Update – Ignite Friday

Google's November Core Algorithm Update - Ignite Friday This week: Google's launching ANOTHER core algorithm update this year, Instagram expands post boosting, Perplexity has new sponsored questions, and more. Here's what happened this week in digital marketing. (00:20) 1. Did You Miss Google's Announcement? New Core Algorithm Update! (00:27) 2. New Updates Make It Easier to Monetize YouTube Shorts (00:54) 3. Google Reports that PMax is Stable & Search CPCs are Increasing (02:17) 4. Google Gemini Is Available on iOS (02:40) 5. Google Maps Adds Products (03:23) 6. Google's Local Guides Celebrates 8 Years (03:30) 7. Google's Local Services Ads Mobile App Is Going Away (03:40) 8. Seller & Product Ratings Are Combined In Google Ads (04:08) 9. Advertisers May Be Returning to X, But Are Users? (04:45) 10. Perplexity Tests Ads as Sponsored Follow-Up Questions (05:26) 11. Instagram Expands Boosting to Include More Post Types Ready for the full news stories? Read them all here: h…

What’s the Most Impactful Tool for Improving Customer Engagement?

What's the Most Impactful Tool for Improving Customer Engagement? This week: Search Engine Journal releases recommendations for ranking in ChatGPT search, chatbots are the most impactful AI tool to improve customer engagement, and new options to update your PMax campaigns. Let's dive into it. (00:06) 1. Do You Need a ChatBot? (01:14) 2. Ask Me Anything About ChatGPT (03:20) 3. Get Your Website Ready for ChatGPT Search (05:38) 4. Google Stresses the Need to Maintain Consistent Link Structures (05:52) 5. YouTube Creators Now Have More Control Over Ad Partnerships (06:20) 6. TikTok's "Q5" Holiday Guide (07:10) 7. Reddit Sees Growth in Users AND Google Rankings (08:06) 8. You Can Now Customize Your PMax Campaigns (08:32) 9. WordPress and WP Engine Updates Read all of our stories here: https://ignitevisibility.com/digital-marketing-news/ ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https:…

Master the Meta Ads Learning Phase to Maximize Your Ad Conversions

Master the Meta Ads Learning Phase to Maximize Your Ad Conversions Have you heard of Meta's Learning Phase? In this video, Associate Director of Paid Media, Jenna Long, dives into what the learning phase is and gives you all the expert guidance you need to get out of it while making the most of your budget. (00:30) Once you're out of the learning phase, you need to just leave your ad alone and let it run. If you make significant edits, your ad will be sent right back into the learning phase. (00:45) Significant edits to your ad that you should avoid making include: - Any changes to your targeting - Any changes to your ad creative - Any changes to your optimization event (01:10) Why should you avoid the learning phase? If you end up back in the learning phase, the data collection process will have to start over, meaning that your ad is not fully optimized. so your ad performance won't be as strong. (01:30) We do suggest making changes to your ads on a monthly basis t…

Google Ads Update Affects PMax and Standard Shopping Ads

Google Ads Update Affects PMax and Standard Shopping Ads Big News: Google announces PMax will no loner take priority over Shopping Campaigns. These shopping campaigns give you more control over your bids and budget. Get in there now and see what works better for your business. ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com #digitalmarketing #internetmarketing

Fair Competition: PMax is No Longer a Priority Over Standard Shopping – Ignite Friday

Fair Competition: PMax is No Longer a Priority Over Standard Shopping - Ignite Friday This week: PMax is no longer the priority over Google Shopping Ads, PMax has a variety of new updates, and there's some new experiments going on. Let's dive into this week's digital marketing news. (00:15) 1. Google Brings a Big Change to the Relationship Between Performance Max and Standard Shopping Interact (00:33) 2. Video-Enabled Shopping Ads in Search Results (00:41) 3. Page-Specific Assets for Pmax Campaigns (00:53) 4. AI-Asset Testing for PMax (01:21) 5. Google Ads is Getting an Upgrade for the Holidays! (02:39) 6. New Study Shows that Google AI Overviews Still Have Work to Do (03:15) 7. Blocked! Or… Maybe Not: X is Diluting the Power of Blocking (03:40) 8. Threads is Joining the Analytics Game (04:09) 9. Developers Can Watermark AI-Generated Text (04:40) 10. YouTube Adds New Stickers for Polls (04:45) 11. Are You Running Meta Ads? Better Check your Account! (05:24) 12. Google & Y…