Meta Ads Archives - HabeshaLink

Google Marketing Live 2025: Over 30 New Product Updates Announced

Google Marketing Live 2025: Over 30 New Product Updates Announced Watch as John Lincoln breaks down the hottest topics in digital marketing this week. This video covers many stories, from Google Marketing Live unveiling 30+ updates, Meta plans full ad automation, and TikTok introduces powerful new ad tools, setting the stage for major shifts in AI-driven marketing, cross-platform ad performance, and creator-first advertising experiences. 00:02 – Google Marketing Live: 30+ Updates & AI Overview Ads Go Desktop 00:54 – AI Search vs Traditional Search: Conversion Quality Breakdown 02:42 – AI Overviews Favoring 10 Core News Outlets 03:15 – What is LLMs.txt? The Future of AI SEO Optimization 04:16 – LinkedIn’s New Ad Suite for B2B Marketers 04:54 – Meta’s Push for Creative Automation + Ad Success Formula 05:36 – Weekly Homework: AI Search, LLMS.txt & Emotional Storytelling Ads ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.…

What’s the Fastest way to get results from Paid Media?

What's the Fastest way to get results from Paid Media? In this video, John Lincoln breaks down proven strategies to maximize your ROI in record time. Learn whether to start with search ads or awareness ads based on your market type, how to target with exact match keywords and demographics, and why retargeting across Meta and Google properties is a game-changer. Discover the value of first-party data advertising and explore industry-specific options like Google Shopping, Amazon ads, and local service ads. 0:00 - Introduction: The fastest way to get results from paid media. 0:09 - Awareness vs. Demand Market: How to determine your starting point. 0:45 - Demand Market Strategy: Using search ads with exact and phrase match keywords. 1:18 - Awareness Market Strategy: Building creative campaigns for Meta and YouTube ads. 2:00 - Retargeting Tips: Expanding across Meta and Google properties. 2:37 - First-Party Data Advertising: Leveraging compliant data for the best returns.…

Master the Meta Ads Learning Phase to Maximize Your Ad Conversions

Master the Meta Ads Learning Phase to Maximize Your Ad Conversions Have you heard of Meta's Learning Phase? In this video, Associate Director of Paid Media, Jenna Long, dives into what the learning phase is and gives you all the expert guidance you need to get out of it while making the most of your budget. (00:30) Once you're out of the learning phase, you need to just leave your ad alone and let it run. If you make significant edits, your ad will be sent right back into the learning phase. (00:45) Significant edits to your ad that you should avoid making include: - Any changes to your targeting - Any changes to your ad creative - Any changes to your optimization event (01:10) Why should you avoid the learning phase? If you end up back in the learning phase, the data collection process will have to start over, meaning that your ad is not fully optimized. so your ad performance won't be as strong. (01:30) We do suggest making changes to your ads on a monthly basis t…