Master the Meta Ads Learning Phase to Maximize Your Ad Conversions
Master the Meta Ads Learning Phase to Maximize Your Ad Conversions
Have you heard of Meta's Learning Phase? In this video, Associate Director of Paid Media, Jenna Long, dives into what the learning phase is and gives you all the expert guidance you need to get out of it while making the most of your budget.
(00:30) Once you're out of the learning phase, you need to just leave your ad alone and let it run. If you make significant edits, your ad will be sent right back into the learning phase.
(00:45) Significant edits to your ad that you should avoid making include:
- Any changes to your targeting
- Any changes to your ad creative
- Any changes to your optimization event
(01:10) Why should you avoid the learning phase? If you end up back in the learning phase, the data collection process will have to start over, meaning that your ad is not fully optimized. so your ad performance won't be as strong.
(01:30) We do suggest making changes to your ads on a monthly basis t…
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