Digital Archives - HabeshaLink

Digital Fatigue Hits Hard as 81% of Gen Z Say Enough

Digital Fatigue Hits Hard as 81% of Gen Z Say Enough Big shifts are happening in digital marketing right now. This week, Danny Conlon breaks down the updates that actually matter: → What’s up with the TikTok ban → How ChatGPT’s becoming your next team member → New tools from Google to monetize, personalize, and control your campaigns → And why Gen Z might be logging off, and how to reach them anyway If you’re in SEO, content, social, or ads — this episode’s packed with strategy. Let’s dive in. ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com#googleai #influencermarketing #chatgpt #seoupdates #marketingnews #nanoinfluencers #tiktokmarketing #contentcreation #retailmedia #marketingtr…

Ahadu Unveils TenaFirst Plus: A Digital Health Platform with Pro Bono Services

Ahadu Web, a local IT firm, has introduced TenaFirst Plus, a digital health platform featuring pro bono services.

The platform, currently accessible on Android devices, provides telemedicine services through video and audio consultations, as well as in-person diagnoses via clinic appointments and homecare services. According to Abraham Assefa, CEO and founder of Ahdu, a decade-old IT firm, the development of TenaFirst Plus took over ten months.

The application facilitates consultations for 30 minutes, starting at 150 birr, with the amount increasing based on the doctor’s experience. The company operates on a commission basis, with TenaFirst receiving 20% of the doctor’s income from the platform.

Prior to the launch of TenaFirst, Ahadu was engaged in developing a digital clinic platform that enables clinics and hospitals to accept patient appointments online.

Abraham shared that the inspiration for TenaFirst Plus came from a personal experience whe…

Ethiopia to Enforce Mandatory Digital ID Requirement to Access Some Government Services

Ethiopia is preparing to enforce a mandatory national digital ID requirement to access select crucial government services. With nationwide implementation to be carried out in phases across government agencies, the move signals a paradigm shift where citizens without digital IDs will find themselves ineligible for these services.

Yodahe Zemichael, the Executive Director of Ethiopia’s National ID Program, shared in an interview with Shega that integrating some essential public services into the digital ID framework has been the long-term vision of the program.

“We plan to integrate all services into the digital ID. This has been the vision of the proclamation and why we are allocating resources,” stated Yodahe.

In March 2023, lawmakers approved the Digital Identity Proclamation. While the proclamation does not mandate citizens to register for IDs, it grants institu…

Ethio Telecom Announces Telebirr-Based Digital Financial Marketplace, Digital Securities Trading Platform

Driven by the goal of becoming a leading digital solutions provider, Ethio Telecom has launched a telebirr-based digital financial marketplace that enables banks, microfinance, and insurance companies to make their financial products accessible and reach over 40 million users.

The news, which was announced yesterday, December 21, 2023, also includes the development of a digital securities trading platform.

According to Ethio Telecom the digital financial marketplace is based on a credit scoring system that uses AI and customer-centric data analysis to evaluate credit worthiness without the involvement of collateral.

“The Digital Financial Marketplace provides a unified platform for financial institutions to offer microfinance services, including microcredit, saving, and insurance services, to their customers at competitive prices,” reads a statement shared by Ethio Telecom.

Ahadu Bank, Siinqee Bank, Enat Bank and Awash Bank are expected to join the…

Institute to Unveil Ethiopia’s First Digital Addressing System

The Space Science & Geospatial Institute (SSGI) is gearing up to launch a Digital Addressing System (DAS) that will enable door-to-door services in Bishoftu City, with the feasibility study for similar efforts in Addis Ababa already completed.

The system, designed as an alternative to Google Maps and equipped with a navigation feature provides users with information about the geographical location of every asset, including residential houses and various infrastructures such as roads. Each entity is identified with a unique address assigned through numbers.

Accessible through both a mobile app and a website, DAS aims to provide convenient access to precise locations.

“The main objective of this project is to create an enabling environment for the digital economy by establishing a digital address system for 73 large and medium-sized cities in the country,” the Mapping Chief of the Ethiopian Space Science & Geo-Spatial Institute, Tewodros Kassahun, tol…

The National Bank of Ethiopia to Explore the Potential of Central Bank Digital Currency

The National Bank of Ethiopia (NBE) has taken another step into the world of digital finance by announcing its exploration of Central Bank Digital Currency (CBDC).

The bank, in collaboration with Giesecke+Devrient (G&D), a German company that provides banknotes, securities printing, and smart cards, hosted a workshop on efficient currency management operations for the banking community yesterday, November 8, 2023.

“NBE will pursue a strategy of enhancing electronic payment system, modernizing current currency management system and exploring the potential of CBDC,” wrote the regulator on X, formerly Twitter.

CBDC is a form of digital currency issued by a country’s central bank. They are similar to cryptocurrencies, except that their value is fixed by the central bank and equivalent to the country’s fiat currency. Many countries are developing CBDCs, and some have even implemented them, with different levels of success.

Researchers state that CBDC …

Edtech Mondays to Discuss the Impact of Digital Tools in Ethiopia’s Education System

EdTech Mondays, the monthly radio program produced by the Mastercard Foundation and Shega Media & Technology Plc, is set to explore the transformative potential of digital tools tailored for the Ethiopian educational landscape.

Scheduled to air on Monday, October 30, 2023, at 8:10 p.m. EAT via Fana FM 98.1 and 10 other affiliated FM radio stations across the country, the episode promises an in-depth conversation on how technology can bridge educational gaps, empower teachers, and create a vibrant learning ecosystem.

Integrating technology into classrooms can bridge gaps in access to quality education, especially in remote areas. Customized educational software and applications can cater to the diverse learning needs and languages prevalent in Ethiopia, fostering inclusivity and engagement. Empowering teachers with digital resources enhances their teaching methods, enabling personalized learning experiences and promoting critical thinking among students.

Edtech Mondays Upcoming Show to Spotlight the Impact of Digital Literacy on Ethiopia’s Education System

EdTech Mondays, the monthly radio show produced by the Mastercard Foundation in partnership with Shega Media & Technology, is set to unravel the unique opportunities and challenges Ethiopia faces in accelerating digital literacy.

The show, which will air today, September 25, 2023, at 8.10 p.m. via Fana FM 98.1 and 10 other affiliated FM radio stations across the country, will also examine the strategies and initiatives that can be employed to empower educators and students alike with the digital skills required to navigate a rapidly evolving educational landscape.

EdTech Monday’s, which serves as a platform to foster critical conversations on using technology for teaching and learning, shifted its latest focus to digital literacy, recognizing that Ethiopia’s education system, like many others globally, is in a state of transition.

With a growing youth demogra…

Lersha Partners with ATI to Scale One-Stop Digital Shop to One Million Farmers

Agritech startup Lersha has partnered with the Ethiopian Agricultural Transformation Institute (ATI) to expand its comprehensive digital solutions for smallholder farmers, with the goal of reaching one million farmers.

The partnership, which also aims to create digital profiles for these one million farmers, seeks to establish a framework that will pave the way for the efficient and seamless development and distribution of various digital agricultural services that target smallholder farmers across diverse value chains and commodities.

The two entities formalized their collaboration yesterday August 28, 2023, by signing a Memorandum of Understanding (MoU). The partnership will span a three-year period until 2026, encompassing six regions, Amhara, Oromia, Somalia, Tigray, SNNPR, and Sidama.

This geographic scope includes the potential incorporation of 150 Farmer Production Clusters woredas into the program. These Farmer Production Clusters involve groups of …

Ethiopia Envisions Linking Digital ID with Payments

The National ID Project Program (NIDP) is collaborating with global fintech giant VISA to integrate its digital identification systems with payments, streamlining the automatic creation of bank accounts when a digital ID is issued.

Currently in the design stage, the initiative aims to establish a system where bank accounts, referred to as social accounts, are generated for customers acquiring digital IDs.

“Attaching a bank account to the rollout of Ethiopia’s digital ID can help Ethiopia significantly improve its financial inclusion,” Yared Endale, VISA Country Lead for Ethiopia, told Shega.

“We are initially working with the Cooperative Bank of Oromia but will soon collaborate with other banks. Users will have the flexibility to select their preferred bank for the account,” added Yared.

Mina Awol, Stakeholder Engagement Manager at NIDP, stated that VISA is one of the biggest supporters of Ethiopia’s national digital ID program, and the global fintech…