Ethiopia’s Feres Quietly Expands in East Africa, Takes on Bolt, Uber, Safe Boda

Feres, one of Ethiopia’s biggest and most successful ride-hailing companies, has quietly expanded its operations in East Africa, where it’s taking on global and continental ride-hailing giants such as Bolt, Uber, and Safe Boda.

The company which scaled its operations in Kenya, Sudan, Tanzania, and Uganda under the brand name “Faras” (meaning “horses” in Swahili), has already garnered over 500,000 Android downloads across all four nations since launching at the end of 2022.

The ride-hailing firm is also providing its signature loyalty programs, such as cashback, bonuses, and Feres Miles, which aided its rise in Ethiopia.

In Kenya, Fara aims to align its operations with driver...

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