AI mode SERP strategy

5 Things To Know About Google’s New AI Mode in Search Google just introduced a powerful new feature inside Search: AI Mode. Watch as John Lincoln breaks down what Google AI Mode is, how conversational AI search works, and what it means for SEO, digital marketing, and PPC advertising. Learn how AI-powered search is changing the game, how ads now show inside AI mode, and what actions you should take today, from answer engine optimization (AEO) to testing AI-integrated ads. Whether you're a marketer, SEO pro, or advertiser, this is your must-watch guide to staying ahead as AI search evolves. 0:09 – What is Google AI Mode & Why It Matters 0:24 – How Conversational AI Works in Google Search 0:42 – Ads Now Appear in Google AI Mode (Big Opportunity!) 1:02 – Why This Could Outperform Traditional Search Ads 1:17 – AI Mode's Impact on Search Volume and Behavior 1:39 – What to Do Now: Audit, Test Ads, Optimize for Answers 2:21 – Final Thoughts + Why You Need to Act Now ►Subscri…