AI Tool Adoption Surges: What It Means for Search and SEO

AI Tool Adoption Surges: What It Means for Search and SEO A new DATOS and SparkToro study found that AI tool usage in the U.S. has jumped to 38%, up from just 8% in 2023. And here’s what’s interesting: people using AI tools are also conducting more Google searches. That means more opportunities for brands to show up, if they’re optimized for AI and generative search. ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com #AItools #AIsearch #DigitalMarketing #GenerativeEngineOptimization #SEOTrends #AIMarketing
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Arifpay Integrates with EthSwitch, Targets Widespread POS Adoption

Ethiopian payment system operator Arifpay announced its integration with EthSwitch, Ethiopia’s National Payment Switch today, April 5, 2023. This strategic collaboration allows the fintech startup to deploy POS machines capable of accepting cards from any bank, promoting a more inclusive payment ecosystem in the country.

Although EthSwitch implemented interoperability for POS terminals over two years ago, allowing cardholders to purchase goods and services using POS devices from any bank, the initiative has yet to gain traction.

According to figures sourced from Arifpay, during the 2021–2022 period, the 11,000 POS machines in the country conducted approximately 2.4 million...

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