Streaming vs Cable: Where Advertisers Should Be Spending in 2025



A new Pew study shows 83% of U.S. adults now stream TV, with 55% using only streaming platforms.
Advertisers must shift budgets to YouTube, Hulu & Roku to stay visible in 2025.


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One response to “Streaming vs Cable: Where Advertisers Should Be Spending in 2025”

  1. I've taken note of how some have pointed out how streaming in slowly becoming cable. With the increase in live sports will this make streaming even more like cable?

    "These changes have left many feeling like streaming is becoming cable TV, and they're not wrong. The reason why sports streaming rights are increasingly becoming a battleground for streamers is because it's one of the best ways to win back eyeballs from broadcasters. Sports also taps into large, dedicated fan bases that could, in turn, lead to an uptick in subscribers to help close the gap between streaming and cable."

    From:

    Stream live sports? ESPN, Fox One, Fubo, and Paramount+ are reshaping live TV – here’s what it means for your streaming bills

    techradar

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