Samrawit Fikru, the founder and CEO of RIDE, is venturing into the streaming business with Sewasew, a multimedia distribution app that brings music, podcasts, audiobooks, and books in one platform.


Sewasew, which aims to ignite and reward creativity in Ethiopia, is available on iOS and Android. Developed in-house, Sewasew is owned by 2f-Capital Plc, a subsidiary of Hybrid Designs, the tech firm behind one of the biggest ride-hailing platforms in Ethiopia, RIDE.

Last week, Sewasew marked its entry into the entertainment industry with a launching ceremony held at the Sheraton Addis Hotel.

“At this stage, we are focused on streaming music. Podcasts will be available on the platform in two…

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