Safaricom Ethiopia has activated its network in Jijiga, a city known for its thriving mobile-money market. The telecom operator stated that the launch in Jijiga is coupled with 4 other cities, Hawassa, Assela, Sodo, and Dilla, bringing the company’s network coverage to 21 cities in the country.

Safaricom’s reach to Jijiga comes delayed as the telecom operator turned its services for the first time in Ethiopia in Dire Dawa, a city that’s just 106 km away from Jijiga, four months ago. In addition, Coming Soon pastors had been posted in Jijiga several months before the launch.

Jijiga, which is the seat of the Somali Regional State, has often been referred to as the “leading…

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