How to Optimize 100+ Google Business Profiles at Scale
If you’re managing multiple Google Business Profiles, this video breaks down exactly how to scale efficiently.
Watch as John Lincoln teaches the 6 steps essential for multi-location marketers, franchise brands, and local SEO teams looking to boost visibility, engagement, and control.
You’ll learn how to centralize your NAP, streamline listing and review management with tools like Sprout Social and Rallio, and apply bulk uploads with proper UTM tracking.
0:00 – Who this is for: Multi-location business owners and marketers
0:10 – Start with a central data sheet: Name, Address, Phone, Hours
0:23 – Use a listings management tool
0:43 – Bulk upload location info and images with UTM-tagged URLs
0:54 – Assign review response owners by region
1:11 – Audit monthly for duplicates, suspensions, and accuracy
1:25 – Add localized posts and offers weekly
1:41 – Final tips and assets for GBP optimization
