Google’s November Core Algorithm Update – Ignite Friday
This week: Google’s launching ANOTHER core algorithm update this year, Instagram expands post boosting, Perplexity has new sponsored questions, and more.
Here’s what happened this week in digital marketing.
(00:20) 1. Did You Miss Google’s Announcement? New Core Algorithm Update!
(00:27) 2. New Updates Make It Easier to Monetize YouTube Shorts
(00:54) 3. Google Reports that PMax is Stable & Search CPCs are Increasing
(02:17) 4. Google Gemini Is Available on iOS
(02:40) 5. Google Maps Adds Products
(03:23) 6. Google’s Local Guides Celebrates 8 Years
(03:30) 7. Google’s Local Services Ads Mobile App Is Going Away
(03:40) 8. Seller & Product Ratings Are Combined In Google Ads
(04:08) 9. Advertisers May Be Returning to X, But Are Users?
(04:45) 10. Perplexity Tests Ads as Sponsored Follow-Up Questions
(05:26) 11. Instagram Expands Boosting to Include More Post Types
