Google Ads Bidding Gets Largest Update in Over 10 Years – Ignite Friday
This week’s digital marketing news covers Google’s new Smart Bidding Exploration feature and some big AI upgrades across their tools. From cinematic creative tools to the AI-powered Google Marketing Advisor, there’s a lot to unpack. John Lincoln also dives into Microsoft’s push for schema with IndexNow and what’s new with Google Gemini and AI search. Plus, Meta’s testing a way to unlink Threads from Instagram.
00:00 – Weekly Digital Marketing News Intro
00:05 – Google Smart Bidding Exploration Launch
00:32 – New AI Creative Tools in Google Ads & Product Studio
01:02 – Google Marketing Advisor: AI Assistant in Chrome
01:40 – New Google AI Certification for Marketers
02:23 – Microsoft IndexNow + Schema Recommendation
03:43 – Major Google Gemini AI Features from I/O 2025
04:44 – AI Mode in Google Search: Deep Search, AI Agents & Shopping Upgrades
05:45 – Meta Tests Unlinking Threads from Instagram
