In a strategic move to consolidate their respective market strengths, two Addis Ababa-based e-commerce platforms, Zmall Delivery and Buy2Go, are initiating a merger and expanding their operations into the agricultural supply chain.


The partnership which aims to streamline logistics, improve delivery efficiency, and provide enhanced services to customers, was officially kicked off with signing a Memorandum of Understanding (MOU) on June 2, 2023, during the Gitrex Africa 2023 conference in Morroco.

The MOU was signed between Khalid Salah, CEO of Buy2Go (Afra Import Export Plc), and Dr. Temesgen Gebrehiwot, CEO of Zmall Delivery (ETTA Solutions Plc).

Zmall is one of Ethiopia’s fastest-growing e-commerce and delivery platforms, offering food delivery from restaurants, groceries from supermarkets, as well as beverages, flowers, and beauty products from various suppliers. The platform aggregates suppliers and also provides package delivery services.

On the other hand, Buy2Go is a Business…

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