Did the GA4 Data Issues Affect Your Reporting? – Ignite Friday
This week: data discrepancies cause reporting issues in GA4, AI video generation is here, and Threads is going rouge.
Here’s what happened this week in digital marketing:
(00:04) 1. GA4 Update Issues Confirmed
(00:16) 2. Google is Cracking Down on Site Reputation Abuse
(00:47) 3. Google Lens, Maps & Pay Are Aiming to Help Shoppers This Holiday Season
(01:41) 4. Google AI Overview Ads Are Launching on Mobile
(02:22) 5. Threads is Maintaining Its Momentum
(02:33) 6. Threads is Taking Steps to Distance Itself From Instagram
(02:56) 7. So Long Hashtags! – Instagram Moves to Remove Follow Aspect
(03:10) 8. TikTok Launches AI Video Generation Tool
(03:59) 9. TikTok Leads With Social CPMs Projected to Reach Record High
(04:30) 10. Consumers Are Warming Up to AI
(05:15) 11. Google Unveils 2025 Ads API Plan
