AI Tool Adoption Surges: What It Means for Search and SEO
A new DATOS and SparkToro study found that AI tool usage in the U.S. has jumped to 38%, up from just 8% in 2023.
And here’s what’s interesting: people using AI tools are also conducting more Google searches.
That means more opportunities for brands to show up, if they’re optimized for AI and generative search.
